Paid Media Consultation

Stop Wasting Money on Paid Ads That Don't Deliver

For the last 8 years, I’ve been knee-deep in the trenches of paid social and search, helping businesses of all sizes make sense of their campaigns. And let me tell you, the same problem pops up again and again: most paid campaigns are squandering budget on tactics that don’t produce results.

The Problem? Most marketers are stuck in a loop, chasing clicks and impressions instead of cultivating genuine engagement that translates into conversions.

My Solution? I’m here to help you break free from that cycle with a strategic approach that prioritizes audience interest, maximizes ROI, and puts you back in the driver's seat.

My Paid Media Consulting services are built on the power of Video View Retargeting (VVR), a proven method I’ve developed over years of testing and refining what actually works (and what doesn’t).

Here’s how I can help you transform your paid media:

• No more generic ads. I’ll help you craft laser-focused messaging that speaks directly to your ideal customer's pain points, just like I discuss in my TouchPoints newsletter, analyzing examples from top SaaS companies like HubSpot, Notion, and more.
• Stop chasing clicks, start building relationships. We’ll work together to develop scroll-stopping creatives and engaging short-form videos that captivate your target audience on platforms like Meta, LinkedIn, and Google.
• Guide your audience with purpose. I’ll help you map out a strategic behavior flow that nurtures prospects from initial awareness to conversion, maximizing the impact of every touchpoint.

Choose the service that aligns with your goals and budget:

Starter: Paid Media Audit & Messaging Refresh - $100

Think of this as a check-up for your paid media. I'll provide a comprehensive analysis of your current campaigns, pinpointing areas for improvement and crafting actionable recommendations to optimize your ad copy for maximum impact.

Here’s what you get:

• In-depth analysis of your existing ad copy. We’ll identify what’s working and what’s not.
• Actionable recommendations for ad copy enhancements. Think outcome statements, compelling offers, and clear calls to action.
• Platform-specific insights. I'll tailor my advice to your chosen platform - whether it’s Meta Ads, LinkedIn Ads, or Google Ads - ensuring your messaging resonates with your target audience.

Growth: Paid Media Creative Overhaul & Behavior Flow Mapping - $200

Ready to level up your paid media strategy? This package builds on the Starter package, providing a complete creative refresh and behavior flow mapping to transform your campaigns from good to exceptional.

Here’s what’s included:

• Everything in the Starter Package. You'll get a thorough ad copy analysis and actionable messaging recommendations to set a strong foundation.
• Eye-Catching Design Concepts: We’ll create scroll-stopping visuals that leverage the power of short-form video, capturing attention and encouraging engagement.
• Strategic Behavior Flow Mapping: I'll help you develop a clear roadmap that guides your audience seamlessly from initial awareness to conversion. This includes:
• Landing Page Optimization Suggestions: We’ll identify opportunities to improve your landing page experience and increase conversion rates.
• Follow-Up Email Sequence Ideas: I’ll provide compelling email sequence ideas to nurture leads and move them further down your funnel.
• Offer Suggestions Tailored to Your Audience: We’ll brainstorm high-value offers and lead magnets that resonate with your ideal customer, increasing your conversion potential.

Pro: Paid Media Implementation & Account Configuration - $300

Want expert support launching your next winning campaign? This comprehensive package offers hands-on assistance and account configuration to ensure you're set up for success from day one.

Here’s what you get:

• Everything in the Growth Package. You'll receive all the benefits of a creative refresh, strategic behavior flow mapping, and the valuable deliverables from the lower tiers.
• 1-Hour Zoom Call: We’ll dive deep into my analysis and recommendations during a focused strategy session, answering your questions and customizing the plan to meet your specific goals.
• 1-Time Account Configuration: I'll personally configure one paid media account (Meta Ads Manager, LinkedIn Campaign Manager, or Google Ads) ensuring your campaigns are structured correctly for optimal performance. This includes setting up your targeting, bidding strategies, and conversion tracking to maximize your results.

Ready to stop guessing and start seeing real results from your paid media?

Contact me today, and let's get to work building campaigns that deliver.

Note: Ongoing paid media management is also available! Contact me for a custom quote tailored to your needs.